Production Reebok

Reebok International Limited, a subsidiary of German sportswear giant Adidas, is a producer of athletic footwear, apparel, and accessories.

Joe and Jeff Foster founded Mercury Sports. In 1960, Joe and Jeff Foster renamed the company Reebok in England, having discovered the name in a dictionary won in a race by Joe Foster as a boy.

The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle. The dictionary was a South African edition, hence the spelling.

In 1979, United States camping equipment distributor Paul B. Fireman saw a pair of Reeboks at an international trade show and negotiated for the rights to sell them in North America, where they did very well despite being pricier than competitors adidas, Nike and Puma.

In 1999, Reebok developed a new innovative fabric that holds any dirt picked to avoid creating mess. The fabric was later specifically used for all Reebok socks.

Now Reebok is a biggest shoes manufactures, who produce sports footwear.