Boots have left on a "Second"

30.12.2006
Shop "Second" represents the household service-center where the client can repair footwear and watches, to make keys, etc.

Since April, 2006 firm "Second" has opened 27 shops in Moscow. In total within the framework of the expansion the network plans to open more then 500 shops in the largest cities of Russia, that, according to experts of the company, will allow to occupy about 6 % of the market of household services of the country, estimated in $300-400 millions for one year. The general investments into the project will make about $20 millions.

" We consider to open not less than 12 shops in Petersburg for the first 6 months of our presence. I am absolutely sure in success of this retail project both in Petersburg, and in Russia in the whole. It is promoted by three major factors: checked up business - model, the rate on uncompromising quality of services and service and absolutely transparent marketing aspect ", – has declared the general director of "Second" Leonard Karlov.

The network is going to be based in large shopping centers. Now it’s points can be found in "Ashana", "Crossroads" and " Seventh continent ".

In northern capital the Moscow company will meet some competitors. "The market is occupied enough, struggle is rigid, much depends on a level of the concrete master and from an arrangement. Our places are enough through passage too", – has told the head of a direction of company "Verok" (owns in Petersburg 18 workshops on manufacturing keys and repairing of footwear) Oleg Kondrashov. As he said, "Verok" is going to extend too and will open in 2007 roughly five workshops.

Source: www.dp.ru