Shoe-makers have got into a mess
22.01.2007
According to the chief of department of activity planning and coordination of Management Russian buyer’s supervision at Moscow Oleg Ageev, in Moscow sales of winter coats and fur coats, woolen suits, warm underwear, winter footwear, skis and skates have fallen down. "Nobody will tell you about sizes of losses, - has informed Ageecv, - but I can assure you, they are improbable! As if to strategy of the companies, it can be different: someone reduces prices, someone, on the contrary, raises - to block losses ".
Merchants of expensive fur coats and tanned sheepskin have the problem to worry about: they are trying to entice the buyer who does not go to the shop even due to huge discounts. For example, if you’ll type in Yandex "Снежная королева"(Snow queen), artful advertising will get out: "Ypu are going to "Снежная королева" - but in Sagitta the prices collapse has began!"
Really, on the web-site of Sagitta are demonstrated tanned sheepskin coats – their prices has fallen from 26000 roubles down to... 18000. The management of "Снежная королева" as has told to us the manager of shop in Domodedovo Lyudmila Ziatishkina, at present discussing a question – would be better or worse continuing of the share "final price" witch will take place in shop till January, 15.
Management of "Центробуви"(Footwear center) was so struck with warm rainy Moscow winter that it has decided in a hysterics to knock off the price for all production - even on autumn boots and shoes. Since January, 16 all this can be bought under the price from 300 up to 2000 roubles. Joyful sellers who’s salary depends on quantity of the sold pairs has informed us about it.
One of managers of the known trading company, imploring not to name her, has informed about competitors, that while in their shops footwear is giving on cost prices, her management even has ordered public prayer in one of Moscow temples – for a cold snap. And when it has not helped, member of directors board has suggested sensible idea: to equip expedition to the influential Altay shaman who is capable to affect weather.
Source: ruscourier.ru
