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"Monarch" is going to change a format

25.04.2007
The shoe network "Monarch" plans to integrate it’s format format. Marketing director of network "Monarch" Elena Petrova has told that last week took place opening of the first shop "Footwear-hall Monarch" in Petersburg. In comparison with traditional shops of the network (area about 100-120 sq. m.) new footwear-halls will take up 200-300 sq. m. and in their assortment will be not only own marks by "Monarch" – footwear of foreign manufacturers from Germany, Portugal, Spain and other countries will be submitted also. Second shop of a new format will be open in May in Rostov, and in general company plans to open about five-ten such centers in a year.

Source: www.kommersant.ru

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