"Rossita" against infringing goods
09.11.2006
Who from us did not become a victim of infringing goods?! Modern technologies of a seal and packing allow to reproduce an image of the original goods to within the smallest details, having replaced it on a fake. Nowadays all the world is anxious with this problem, solving it differently, with using of various tools and technologies.
In Russia to solve this problem is called the national project « Mark of year », which overall objective – revealing of diligent manufacturers and informing of consumers about the qualitative goods.
The «Patrol of quality» program realizes an information support of the project (on "Russia" channel). Every day in morning ether you can get to know a lot about careless manufacturers of infringing goods and about those firms who makes qualitative and safe production from the fascinating plots of the program.
to If the buyer sees on a counter of a shop the goods with « MARK OF YEAR » he can be sure, that it is not a fake, that the information contained on marks of the goods, represents the facts, that these goods are made by that manufacturer who owns seeing trade mark and quality of the goods is confirmed with experts.
When you bye footwear by Lisette with an emblem « MARK OF YEAR » (it is two-layer self-gumming label with holographic elements of a high degree of protection), each buyer can to check up operatively its authenticity. He just have to make acall on multichannel phone which is specified on a label.