Laugh-bolls advance children's footwear
12.01.2007
Holding "Fruit candy - media" and it’s brand project "Laugh-bolls" have concluded the treaty with company "Jump - Russia" (footwear of American trade mark JUMP) about using images of cartoon serial’s "Laugh-bolls" characters for design the new children's footwear collection.
AdLife.spb.ru informs that in "Jump - Russia" Laugh-bolls have been chosen as characters for children's footwear because they are personage known both for children and parents. At promotion of a new grocery of line their occurrence on packing promotes strengthening of positions of a brand, beforehand adjusts a target audience on loyal attitude and acceptance of a product.
«Present advertising course also obliges the manufacturer to watch quality of an advanced product more carefully as otherwise the reputation of the manufacturer, and of the hero associating with him can change not to the better side», - consider in the company «Jump - Russia».
Trade mark JUMP for the beginning has prepared for release 16 models of children's footwear for cheerful mood. For example, white - pink running shoes with charming Nusha which skips selflessly on a skipping rope made of flowers - for girls. Running shoes with a fashionable combination of dark blue, orange and blue colors with cheerful Krosh on a skateboard - for boys. Laugh-bolls also will decorate with themselves boxes for footwear, carpets for fitting room and the POS-materials developed at participation of design - group of "Laugh-bolls" project.
Carrying out of a separate advertising campaign of JUMP mark’s footwear with Laugh-bolls is not planned. But working with all industrial partners project "Laugh-bolls" renders information and advertising support to companies-manufacturers of production with Laugh-bolls.
« Project "Laugh-bolls" » realizing more than ten various actions for children with parents in one year on which gives possibility to the companies-manufacturers to carry out promo-shares and PR-actions. Besides by way of "Laugh-bolls" project’s promotion is allocated the whole place for information support of output by manufacturers with characters of cartoon serial "Laugh-bolls" - accommodation of the information in printed and electronic mass-media, on radio and TV, release of electronic and printed catalogues, etc.» - have explained the company "Jump - Russia".
Brand "Laugh-bolls" - unique in Russia large-scale project witch covers practically all spheres of the children’s goods – computer games, books and painting-books/ magazines and toys, desktop games and souvenirs, audio-disks and puzzles, backpacks and sets for creativity with Laugh-bolls are issued, concerts and entertaining shows for all family are carrying out. Project " Laugh-bolls " cooperates with 35 different industrial companies (Russian Holod, Troy - Ultra, Maksan, Joint-Stock Company "Lunch", «the Union of Video» and many others) which release production under trade mark "Laugh-bolls" on basis of the author-legal or license contract. At present about five hundred various names of production are issuing.
