New collection by Adidas - Originals NBA Superstar Collection

12.01.2007
Company Adidas has presented collection of footwear on witch we were waiting for a long time – Originals NBA Superstar Collection. The new line includes 30 pairs of gym shoes – on number of teams of National basketball association (or NBA) – with official symbolic of NBA, trade marks and colors of teams.

As representatives Adidas declare, the new collection is the first and exclusive in own way – just because it covers all 30 teams of NBA alongside with an official trade mark of Association. Also Originals NBA Superstar Collection became first joint collection of companies Adidas and NBA which have recently signed the agreement on partnership. As a result of partnership which will be prolonged for 11 years, company Adidas became the official supplier of clothes and footwear for NBA and WNBA.

The advertising campaign of a new collection will pass in printed editions - Complex, Dime, XXL, Slam and ESPN Magazine. Gym shoes also can be bought at the Internet-site. Besides visitors of a site can get audio-compositions of DJ Dan the Automator, written specially for 30 elements of Superstar Collection. Promotions-actions will pass in all large cities, including Boston, Washington, Detroit, Miami and etc.

Source: intermoda.ru